03/23/2010 3:29 PM ET
Mets and Digital Domain Holdings announce multiyear marketing alliance
New Partnership with Academy Award Winning Digital Production Studio Includes Naming Rights to Digital Domain Park in Port St. Lucie, Fla, Presence at Citi Field - Partnership to Explore New Ways to Entertain Fans through Visual Imagery
The New York Mets and Digital Domain Holdings Corporation - parent company of Digital Domain, an Academy Award winning visual effects production studio in Venice, California - today announced a multiyear marketing partnership that includes naming rights to Digital Domain Park, the Spring Training home of the Mets and the organization's minor-league affiliates in Port St. Lucie, Florida. Digital Domain's marketing relationship will also extend to New York and Citi Field where the company will have programming on CitiVision and interactive kiosks around the ballpark on select dates that showcase its award-winning visual effects.
Digital Domain, a pioneer in visual works for feature films and advertising production, will work with the Mets to use digital imagery to enhance the fan experience in Port St. Lucie and New York.
Digital Domain will receive extensive branding inside and outside the Mets' 100-acre Florida facility, home of the St. Lucie Mets of the Florida State League and Gulf Coast Mets of the Gulf Coast League. It includes prominent locations at the entrance to the complex, on the exterior façade and at each fan entrance.
The announcement of its partnership with the Mets builds upon Digital Domain Holdings' commitment to the community, which includes the planned opening of a 150,000 square foot digital production studio in Port St. Lucie. The studio, which is planned to result in more than 500 jobs, will focus on the creation of original content and digital imagery for animated feature films, video games and military simulation.
"A marketing alliance with the Mets represents a wonderful extension of our obvious commitment to community outreach," said John Textor, Chairman of Digital Domain Holdings. "We are fully focused on education and inspiring kids to dream. While only a few children may become professional ballplayers, many more can benefit by embracing our digital age."
"We view our new partnership with Digital Domain Holdings as revolutionary for our organization, allowing us to work with some of the most creative and innovative minds in entertainment to develop new ways to engage our fans in Florida and New York," said Dave Howard, Executive Vice President, Business Operations, New York Mets.
Founded in 1993, Digital Domain has built a legacy of achievement, listing Titanic, Apollo13, The Day After Tomorrow and Pirates of the Caribbean: At World's End among its 75 plus film credits. Also a creative giant in advertising, Digital Domain has created some of the world's most memorable television commercial spots. The studio works with the industry's top directors and producers and is continually pushing into new territory, being recognized for its pioneering work in photo-real digital humans and productions that bring the worlds of movies, games, advertising and the web closer together.
Digital Domain earned a 2009 Academy Award for achievement in visual effects for The Curious Case of Benjamin Button and recently completed visual effects for Percy Jackson & the Olympians: The Lightning Thief, 2012, G.I. Joe: The Rise of Cobra and Star Trek. For more information, visit www.digitaldomain.com
The Mets have held Spring Training in Port St. Lucie since 1988 in what was then known as Thomas J. White Stadium. The St. Lucie Mets (Single A) began play at the ballpark that same year while the Gulf Coast Mets played there from 1992-1999 and for the last six years.