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07/31/2006 11:41 AM ET
MLB Advanced Media and Tasuke sign wireless game publishing agreement in Japan
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MLB Advanced Media, LP (MLBAM), the interactive media and Internet company of Major League Baseball, and Tasuke Co., Ltd., a leading provider of games, social networking services and other content for mobile phones, announced today a licensing agreement for a MLB-branded mobile game in Japan.

MLBAM and Tasuke have entered into a licensing agreement under which Tasuke will develop and publish an MLB-branded game on service carriers in the Japanese market for the remainder of the 2006 and 2007 seasons.

"Baseball has a huge following in Japan," said Aco Ebata, CEO of Tasuke, "one that aspires to the level of greatness that Major League Baseball exemplifies. A significant number of Japanese baseball players have found success in Major League Baseball, as the culmination of careers that began in Japan's high school baseball leagues (whose national tournament is known as Koshien), and continued with the Nippon Professional Baseball (NPB) league. Tasuke, which already has produced extremely successful mobile phone baseball games featuring Koshien and NPB teams and players, is proud to complete its product line with a new game featuring MLB content. Now, consumers can emulate the success of their favorite Japanese players' careers by playing high school baseball and NPB games on their mobile phones, and then entering the big leagues by playing Tasuke's upcoming MLB game."

"We are very excited to partner with Tasuke for MLBAM's first interactive mobile Major League Baseball simulation game in the Japanese Market," said Alex Pigeon, MLBAM's director of international business development. "Fans who pay a monthly subscription fee will be able to participate in a networked head-to-head baseball game with full rosters of MLB players and up-to-date statistics."

About Tasuke
Headquartered in Tokyo, Japan, Tasuke specializes in mobile multimedia solutions for wireless environments. One of the first content providers to take advantage of advances in mobile phone technology, Tasuke now boasts a mobile phone product line that includes top-rated games and groundbreaking community and social networking applications. Tasuke's games and content are distributed by all of Japan's mobile phone carriers, and its hugely popular high school baseball game became the first mobile phone game of any type to be made available on the console game market.

About MLBAM
Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball's Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and Internet company of Major League Baseball. MLBAM manages the official league site, www.MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information on the web, including up-to-date statistics, game summaries, extensive historical information, and exclusive features about Major League Baseball events and programs, including on-line ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, live and archived radio broadcasts of every game, live and archived video webcasts of entire games, pitch-by-pitch enactment of games, and hosted post-game video highlight shows. MLB.com offers more live events on the Internet than any other website in the world.

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