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Wise Foods named Official Potato Chip and Cheez Doodle sponsor for the New York Mets
06/21/2005 12:57 PM ET
NEW YORK -- Wise Foods Inc., a leading regional producer of salty snacks, and the New York Mets announced today that Wise has been named Official Potato Chip and Cheez Doodle® Sponsor for the New York Mets. Wise has also been named Starting Lineup Sponsor, and will be sponsoring Mets infielder Jose Reyes as the team's "Wise Player".

Under the three-year agreement with the team, Wise will be the exclusive supplier of Wise® potato chips, New York Deli® kettle chips and Cheez Doodles® to all Mets home games held at Shea Stadium, and will have a strong and supportive presence with the team. As part of the sponsorship, Wise will have extensive signage in center field; will have frequent radio spots on every Mets Spanish-language radio broadcast; and will host a range of charity and other special events for the community during the season.

"We are delighted to be named an Official Sponsor of The New York Mets," said Tom Shull, Chief Executive Officer of Wise Foods. "It is both an honor - and simply good business - to be the sole supplier of potato chips, kettle chips and Cheez Doodles to the Mets stadium. It also gives us the opportunity to give back to our customers in greater New York by supporting the Mets. We have several exciting events planned over the course of the season for Mets fans, including participation in special events, charity causes and product give-aways. We are particularly delighted to be sponsoring Jose Reyes as the team's "Wise Player" and our representative on the team."

"Our partnership with Wise snacks is a home run," said Mets Senior Executive VP and COO Jeff Wilpon. "Nothing signals the arrival of summer more than watching Mets baseball and enjoying delicious Wise snacks."

At Mets home games scheduled for July 2, July 23, August 7, August 21 and September 17, 2005, Wise will participate in the Mets' Fanfest program, providing free samples of potato chips, kettle chips and Cheez Doodles to fans.

On July 17, July 23 and August 6, 2005, fans will receive a free bag of potato chips, kettle chips or Cheez Doodles with any hot dog or Subway sandwich purchase.

Marcos A. Rodriguez, Managing Member of Palladium Equity Partners, LLC, the investment firm which owns Wise Foods, commented, "Palladium is the largest private equity firm owned and operated by Latinos, and a key part of our mission is to provide investment capital to the fast-growing U.S. Hispanic market. We are particularly pleased that Wise has partnered with the Mets because the team has long held a special place within the New York Latino community, as well as the City as a whole. We hope all Mets fans everywhere will enjoy Wise snacks at the stadium this season and come to know Wise as their locally-owned snack food of choice."

Source Communications worked with Wise Foods in developing its sponsorship opportunities with The New York Mets.

Wise Foods, Inc., is one of the premier regional salty snack companies in the United States. Founded in 1921, the company is one of the largest manufacturers of potato chips and salty snacks, with the number two or three market position in 21 eastern states from Florida to Maine. The company manufactures and sells a full line of salty snack products under some of the most recognizable brand names in the salty snack food industry, including WISE® and CHEEZ DOODLES® and NY DELI®.

Palladium Equity Partners, LLC, based in New York, is a private equity firm focusing investments in middle market companies. Formed in 1997, Palladium is the largest private equity firm owned and operated by Latinos in the United States and currently has committed equity capital in excess of $650 million. Palladium considers investments across a range of industries and target markets and has a particular focus on companies that are well-positioned to capitalize on the fast-growing U.S. Hispanic market. The principals have invested almost $1 billion of equity in 28 portfolio companies over the last two decades.

This story was not subject to the approval of Major League Baseball or its clubs.


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